The world wide web is driven by keywords. I never care no matter whether you are on Google, Facebook, or any of the other marketing platforms out there, they are all based on keywords and phrases, that is how folks discover the details that they want.
So as a regional organization owner you cannot just assume everyone varieties in the search term "plumber Swansea". Based on the background and their quick situations they could sort in the keyword "registered plumber" or emergency plumber".
You have to carry out your personal keyword investigation 1st so that you can construct and develop your on-line advertising and marketing platforms such as your website employing the proper keywords and phrases.
If you want much more data you can go to any of these resources:
http~://swanseabusinessmarketing.com
http://www.smallbusinesselite.co.uk
http://www.facebook.com/smallbusinesselite
http://www.pinterest.com/sbelite/